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Journal : Jurnal Teknik

 1 
STUDI KELAYAKAN BISNIS PRODUKSI & PEMASARAN CAKE DI KOTA BANDUNG (KASUS DI CV. YEYE GROUP) Andri Rachmat Kumalasian Nasution; Nurhadi Nurhadi
Jurnal Teknik: Media Pengembangan Ilmu dan Aplikasi Teknik Vol 18 No 1 (2019): Jurnal Teknik - Media Pengembangan Ilmu dan Aplikasi Teknik
Publisher : Fakultas Teknik - Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jt.vol18no1.95

Abstract

CV. Yeye group is one of the companies engaged in the culinary business of the production and sale of fast food by opening several businesses including ramen noodles, batagor, meatballs, grilled chicken, and others. To develop its culinary business, the company plans to allocate its capital to open a new business in the field of food businesses with different types of previous businesses with the aim of reaching wider consumers and making greater profits. The new business planned by the company is making factories and marketing cakes. To find out the amount of business capital needed to establish a business, knowing the potential of the market that can be mastered and knowing the level of business feasibility if realized, it is necessary to conduct a business feasibility study based on market & marketing aspects, technical & technological aspects, organizational & management aspects, and aspects finance. The analytical tool used in this research is a business analysis based on the values ​​of PI, PP, ROI, NPV, IRR, and risk analysis. The results of the feasibility analysis show that this business is feasible to be realized, one of which is indicated by the analysis of financial aspects that produce a PI value of more than 1, the value of PP which is less than 3 years.
Co-Authors A.A.I Citra Dewiyani Abdul Haris Abdul Rahman Abdul Rahman Ade Fristy Syahara Agus Hardjito AGUS PRASETIO Agus Siswanto Agustian Agustian Agustinus Ferianto Ananda Harum Putri Terate Andika Angger Nugraha Andreas M. Kuncoro Andri Rachmat Kumalasian Nasution Anggi Andika Pratama Anissatul Mufidah Bambang Syaeful Hadi Burhan Halim Chatarina Muryani Dedi Supriadi Dwi Astutik Eka Nurman Firdaus Fatkhur Rohman Fitra Fitra Fitria Ramadhani Galuh Citraningrum Hastuti Hastuti Hemi Wulan Martatiwi Hery Setyawan Hidayatu Sholihah Indrayani Nur Irawan Irawan Isna Manistasari Joni Devitra Khairuldi Khairuldi listiyono yono listiyono Martanto Martosupono Mira Esculenta Martawati Mochammad Muzakki Muhammad Yaasin Mulyadi Mulyadi Nana Tri Sutisna Nana Yulia Fitri Nimas Auralia Damayanti NURUL KHOTIMAH Okta Hadi Nurcahyono Okta Hadi Nurcahyono Putri Lestari Rizki Fadila Rizky Aprilia Rudolf Sinaga Saifuddin Zuhri Saripuddin Saripuddin Septina Galih Pudyastuti Siany Indria Liestyasari Sigit Pranawa Siti Hadiyati Nur Hafida Soenarto Notosoedarmo Sriadi Setywati Suhadi Purwantara Syahrir, Syamsul Syamsul Ph.D M.A. Hadi Sza Sya Monica Valeria Teguh Sutanto Tony Wijaya Undang Rosidin Usaji Maulana Vicky M. Taufik Wayan Suana WINARTI WINARTI Yeni Rahmawati Yosafat Hermawan Trinugraha Zakki Fuadi Emzain Zen Muttaqin Zenza Wismoyo Ancok